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Why are maps so popular? Their tremendous capacity to convey complex ideas quickly is one reason. The fact humans are hardwired for maps is another; they appeal directly to our enlarged cerebral cortex.
Maps are not just informative; they can also inspire optimism. In constant need of renewal, they reveal progress whilst signalling how a combination of political leadership, smart incentives and regulatory pressure can improve the human condition.
We were so convinced of maps’ ability to generate awareness of our present challenges and ways to build a better future, that we wrote a book which shows precisely this: Terra Incognita: 100 Maps to Survive the Next 100 years.
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