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Ten years ago when two Stanford professors started Coursera, many of the big-name colleges the company partnered with offered few online courses. And the courses they put on Coursera were done mainly as goodwill outreach—free offerings to help spread knowledge to those who couldn’t afford a campus experience.
The landscape of higher ed has changed, though, and these days more colleges are looking to start fully online degree programs, out of a mix of rising acceptance of such programs and changing demographics that could mean fewer high-school graduates looking for traditional programs. So some colleges have been pressing for new terms that bring a higher percentage of revenue back to the institutions.