Picture: Fabiany Lima, co-founder & CEO of Timo Kids, pitching at the Parallel18 demo day in 2016.
Timo Kids is one of these products. Timo Kids is a socio-educational technology startup which creates content with the goal of teaching children about different topics. They deploy their content in various media formats, and cover issues such as bullying, health, and sexual harassment. The Brazilian company is available in over 190 countries and has been translated to Portuguese, English, Spanish, and Italian. The team recently raised their seed round, and are in the process of expanding their product offerings around the world.I sat down with Fabiany Lima, cofounder and CEO of Timo Kids, to talk about her inspiration in starting this company. Her idea for Timo Kids stemmed from her experience with her twin daughters growing up in a modern world. Like most children today, they were spending an increasing amount of time on their mobile phones and the internet.
“When I started to check the information that they were receiving and also how much time they were spending watching TV and on their Smartphones, I got very concerned. I also noticed that they were starting to ask a lot of questions that I found difficult to answer. There was also sometimes conflict in the way that I thought about a subject compared to their father. So I thought, if I am having this problem, a lot of parents must be having them too.”
She knew that to create a product that would reach children, she would have to meet them where they are. For that reason, she decided she wanted to develop a mobile app that was both engaging and entertaining, but that would have positive messaging and educational content on it.