Vietnam’s Youth Need To Upskill

Generation Z (Gen Z) is entering the workforce and business leaders must stay ahead to harness this new wave’s talents and appeal to their interests. According to McKinsey, Gen Z is the cohort born between 1995 and 2010, and are currently between the ages of nine and 24-years old.

According to a 2018 article by Nielsen on ‘How to engage with Generation Z in Vietnam,’ by 2025, Gen Z will account for 25 percent of the labour workforce in Vietnam. The article described Vietnam’s Gen Z as the cohort that embraces multiculturalism and cares about various societal issues including social responsibility, environmental matters and gender equality. Vietnam’s Gen Z expresses this sentiment through their choice of brands, where 50 percent favour brands that reflect Vietnamese values and cultures………...………………….……………………..